How AFG’s Broker Investments Program Empowers Australian Broking Businesses

As Australia’s mortgage and finance broking sector continues to mature, business owners are increasingly navigating complex strategic considerations – from succession planning and consolidation to long-term growth and sustainability. Against this backdrop, AFG’s Broker Investments program was launched in November 2024 to support high-performing broker businesses as they plan for what’s next. “The conversation with […]

How to Build Lasting Client Loyalty in Your Mortgage Brokerage

While attracting new clients is essential in today’s competitive mortgage brokerage landscape, nurturing your existing book may deliver the greatest long-term value. Building lasting client loyalty could transform one-off borrowers into lifelong advocates who return time and again and refer friends and family. Here’s why it matters and how you could make it happen.  Why client loyalty is a game changer  A loyal client base provides […]

Succession Planning for Mortgage Brokers: Why Starting Early Pays Off

Succession planning might feel like a distant priority, but for mortgage brokers looking to safeguard their business and legacy, starting early is crucial. Whether you plan to retire, shift focus or eventually sell your brokerage, a well-thought-out plan protects your clients, income and reputation.  What is succession planning?  In short, it’s about mapping out how your business will transition […]

Preparing Your Mortgage Brokerage for a Successful Exit

Whether you’re planning to sell, merge or hand over your mortgage brokerage, preparation is key to maximising value and ensuring a smooth transition. Many brokers make the mistake of rushing their exit, but early and thoughtful planning pays off – both financially and emotionally.  Common pitfalls to avoid  It’s easy to underestimate how much work goes into preparing […]

Does a franchise model still suit your mortgage broking goals?

Why it might be time to move away from the franchise model and go independent.   As a franchise broker with a few years under your belt, you might be asking if the model still works for you. Perhaps you’ve heard the common myths about going independent, like having to ‘do it all alone’ with no […]