How Horizon Financial Group Used SMART To Enhance Their Bottom Line
“SMART benefits our business in so many ways. It provides our business with regular and consistent contact points to our customer base. The way it improves customer retention is nothing short of amazing.” Mark Turnbull, Managing Director of Horizon Financial, was awarded the MFAA Finance Broking Business of the Year in 2010. Horizon Financial, based […]
The simple SEO steps to get you started
SEO (Search Engine Optimisation) is all about helping people find your site as easily as possible. Essentially, we are trying to do what we can to work with the Google algorithm. The algorithm is the way that Google programs their search functionality and it decides whether you appear on the first page or not. There […]
What is SEO and why does it matter for my business?
SEO stands for search engine optimisation and it’s the process of affecting the visibility of a website in a search engine’s unpaid or organic search results. In other words, it means your website appears clearly in the searches returned when a customer types your business name into Google or a similar search engine. An SEO […]
How to market your business on a shoestring
Whether you’re embarking on your first marketing adventure as a new business, or planning your next annual marketing strategy and spend, there are quite a few options available that are low on cost but can net a high response rate. Here we explore a few and look at how you can begin setting them up. […]
SEM – the basics of what you need to know
Search Engine Marketing, or SEM, is paying to ensure that the people who are using keywords to find products and services online, can easily find your business. It’s like buying advertising space in a newspaper, but the newspaper is filterable by keywords. The first step to starting your business on a SEM journey is to […]
How to ensure your social media is top notch
It’s not a fad, and it’s not a trend. It’s here to stay, and social media is part of our lives, whether we like it or not. Social media for your business can be as complex as you choose to make it. You could pay thousands of dollars to engage another company to do it […]
How to grow your business via word of mouth – getting your clients working for you
One great free way to extend the reach of your business is via word of mouth. But how does a business go about encouraging their current customers to share their experience and make a recommendation to a friend or colleague? And why is it so important? It’s a well-quoted statistic, most recently from Neilsen that […]
What do I need to consider when it comes to website design?
Having a great website is imperative in terms of both connecting with your existing customers and attracting new ones to your door. When customers research home loans these days, it’s more than likely they will be researching online, and if your website looks unprofessional and hard to use, customers will assume you are too. When […]
Jump aboard the analytics train to help your business grow
Big business has been analysing consumer habits for years to boost sales and expand their customer base. Now there’s a host of powerful analytical tools available to small business too. It is an event that saw the rather dry world of business analytics make international headlines. Back in 2012 data crunchers at Target in the […]
Clever business tech tools to improve business efficiency – lessons from the startups
Startups and small businesses are different beasts, but that doesn’t mean one can’t learn from the other. Startups are focused on growing ideas into big businesses as fast as possible. It makes sense they would utilise the most efficient tools of the trade. Andy Lamb, co-founder of Perth’s Atomic Sky startup studio, specialises in helping […]