Finance 28 joins AFG to build a strong foundation for future growth

Starting a new business is an exciting milestone, and for James Hurley, founder of the Queensland brokerage Finance 28, the journey is only just beginning.

Having recently made the move into finance, James is focused on building strong foundations and creating a business with plenty of room to grow.

“I am at the very start, and I am next level excited to see where and what I can achieve from here.”

While Finance 28 is still in its early stages, James already has a clear vision for the future. Over the next three to five years, he hopes to establish his own office and build a team of trusted professionals around him. 

Drawing on relationships from his previous industry, James sees an opportunity to bring talented people into finance and help them build rewarding careers of their own. 

“I’d like to grow a team of people I know and have worked with over the years in my previous industry. I’m hoping to have good, hardworking people make the switch into finance like I have.” 

Choosing the right aggregation partner was an important step in bringing that vision to life. 

After being introduced to AFG by another broker, James explored several options before deciding AFG was the right fit for his business. 

“AFG was suggested to me by another broker, and when speaking to Danni and the team I felt as though they were more advanced than the other options. I also found everyone to be very fast at replying and every question I had they always had a helpful answer.” 

For a broker starting a new chapter, having access to responsive support, experienced people and industry-leading technology provides the confidence to focus on building relationships and growing a business. 

AFG Partnership Manager Danni Porter said James’ enthusiasm, ambition and long-term vision made Finance 28 a great fit for the AFG network. 

“James is embarking on an exciting new chapter and has a clear vision for what he wants to achieve with Finance 28,” Danni said. “His focus on building a strong foundation, surrounding himself with great people and creating opportunities for future growth reflects the qualities we see in successful brokers. We’re delighted to welcome James to AFG and look forward to supporting him as he builds his business.”