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SMART Marketing Platform

Your all-in-one marketing platform

AFG’s SMART program is designed for brokers who want to see their business soar. It’s the marketing engine that propels your business forward by helping you attract customers and grow your business.

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SMART

Expert marketing without having to be a marketing expert.

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The cost-efficient and effective way to market your business

Save time and money with SMART

By centralising your marketing activities into one effective and efficient program, you remove the stress of dealing with multiple providers and individual fees. Free up your time to focus what matters most, helping your customers.

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Your always-on marketing solution

Stay connected with your customers. Consistent customer communications can drive business growth. On average, AFG SMART brokers receive 10% more commission each year*, as a result of having regular communications sent to their database.

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*Data comparing all AFG brokers with and without SMART within brokerages of less than 10 brokers, at least 1 settlement in 12 months and have been an AFG broker for at least 12 months. Data comparison between January 2019 and January 2020. SMART results are indicative only and past performance does not indicate future performance.

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Marketing that is always on, even when you are off

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Connect with your customers in the moments that matter

Connect with your customers

With milestone touchpoints, like birthdays, Christmas, anniversaries and settlements, SMART keeps you connected in the moments that matter. The program alerts you of the customers that are at risk of leaving and helps you stay top of mind. Leads are also driven directly into your inbox with a lead capture form built into your SMART website.

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A team of marketing specialists to deliver professional campaigns, website, and content. SMART delivers consistent branding across all your touch points and is backed by 24/7 website monitoring and compliance checks on marketing materials.

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Expert marketing without having to be a marketing expert

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Lead generation for business and commercial

Utilise your residential database to generate leads for business and commercial finance. As an easy add-on to your core SMART package, Business SMART and Commercial SMART positions you as the business finance expert to your residential customers with an SME interest.

Open the book on AFG

Download our information pack and find out about all our products and services and how we can partner with you to grow your business.

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I've been using SMART for 11 years. The program enables me to easily (and consistently) stay connected with clients and keep them updated on the market. Clients will often respond to one of the automated emails with a loan question, which converts to new business. Utilising the SMART program removes the task of newsletters, updates, and creating email lists from your monthly to-do list. It also means you can use the articles on your social media platforms which is great for extra content each quarter. I would recommend SMART to all brokers.

Leah Busby

Blackfish Finance

Heard enough?

Check out our SMART pricing and add-on campaigns.

View what's included

Benefits of SMART

AFG’s SMART program is designed for brokers who want to see their business soar. It’s the marketing engine that propels your business forward by helping you attract customers and grow your business.

Create your online presence

Keep your website content fresh with year-round articles and updates that tap into latest news and market trends. With admin panel access, the flexibility to personalise your own SMART website is there if you need it.

20+ personalised email campaigns

SMART email campaigns are sent on your behalf, to your database, with your branding and contact details. With all replies sent directly into your inbox.

Tailored content to your target audience

Quarterly newsletters and product and loan term emails build relationships, maintain your contact cycle and hunt for new business.

Capture your at-risk customers

Retain customers at risk of leaving by leveraging data and insights with SMART Red Alert notifications and emails.

Social media content

Share content to social platforms directly from your SMART website or access our complementary images, content and templates to create your own posts.

Access real time customer data

Simplify your complex business decisions by leveraging your Analytics platform.

One low monthly fee

SMART takes away the pain of dealing with multiple providers and individual fees.

Finance guides for your customers

Five branded downloadable guides from your SMART website, delivered to your customer's inbox.

SMART

Core Program

Marketing to your residential database.

$ 170.5 0
/per month
  • Fully branded and functional SMART website
  • Welcome campaign
  • RBA Rate Alert campaign
  • Birthday campaign
  • Christmas campaign
  • Loan Tracker on lodgement
  • Prospect campaign
  • Google Review integration and email campaign
  • Thank you settlement campaign
  • Red Alert AI customer campaign
  • Three-year anniversary review
  • Quarterly finance and lifestyle Haven e-newsletter (additional cost)
  • Access to social media image and content library
  • Full Analytics business intelligence access

Business SMART

Add-on

Marketing to your SME clients and lead generation from your residential database.

$ 60.5 0
Additional/per month
  • All SMART Features
  • Dedicated business finance page on your SMART website
  • Quarterly SME Business Insights e-newsletter
  • Introduction as a business finance broker
  • Six acquisition campaigns to SME database each year
  • Welcome email to new business contacts
  • Thank you email on settlement
  • Check-in email to business customers

Commercial SMART

Add-on

Marketing to your active commercial customers with deals written in Flex.

$ 60.5 0
Additional/per month
  • All SMART Features
  • Quarterly Procure Commercial e-newsletter
  • Thank you email on settlement
  • Check-in email one year after settlement
  • Time to review email 2.5 years after settlement

Prices are correct at time of publishing and are subject to change

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Ready to get started with your own marketing team?

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SMART

Expert marketing without having to be a marketing expert.

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