AFG’s SMART program is a smart marketing platform designed for mortgage brokers who want to see their business soar. It’s the marketing engine that propels your business forward by helping you attract customers and grow your business.
The cost-efficient and effective way to market your business
By centralising your mortgage broker marketing activities into one effective and efficient program, SMART removes the stress of dealing with multiple providers and individual fees. Free up your time to focus what matters most, helping your customers.
Stay connected with your customers. Consistent customer communications can drive business growth. On average, AFG SMART brokers receive 10% more commission each year*, as a result of having regular communications sent to their database.
*Data comparing all AFG brokers with and without SMART within brokerages of less than 10 brokers, at least 1 settlement in 12 months and have been an AFG broker for at least 12 months. Data comparison between January 2019 and January 2020. SMART results are indicative only and past performance does not indicate future performance.
Marketing that is always on, even when you are off
Connect with your customers in the moments that matter
With automated touchpoints personalised email marketing, like birthdays, Christmas, anniversaries and settlements, SMART keeps you connected in the moments that matter. The program alerts you of the customers that are at risk of leaving and helps you stay top of mind. Leads are also driven directly into your inbox with a lead capture form built into your SMART website.
A team of marketing specialists to deliver professional campaigns, website, and content. SMART delivers consistent branding across all your touch points and is backed by 24/7 website monitoring and compliance checks on marketing materials.
Expert marketing without having to be a marketing expert
Utilise your residential database to generate leads for business and commercial finance. As an easy add-on to your core SMART package, Business SMART and Commercial SMART positions you as the business finance expert to your residential customers with an SME interest.
I've been using SMART for 11 years. The program enables me to easily (and consistently) stay connected with clients and keep them updated on the market. Clients will often respond to one of the automated emails with a loan question, which converts to new business. Utilising the SMART program removes the task of newsletters, updates, and creating email lists from your monthly to-do list. It also means you can use the articles on your social media platforms which is great for extra content each quarter. I would recommend SMART to all brokers.
AFG’s SMART marketing program is designed for brokers who want to see their business soar. It’s the marketing engine that propels your business forward by helping you attract customers and grow your business.
Keep your website content fresh with year-round articles and updates that tap into latest news and market trends. With admin panel access, the flexibility to personalise your own SMART website is there if you need it.
SMART email campaigns are sent on your behalf, to your database, with your branding and contact details. With all replies sent directly into your inbox.
Quarterly newsletters and product and loan term emails build relationships, maintain your contact cycle and hunt for new business.
Retain customers at risk of leaving by leveraging data and insights with SMART Red Alert notifications and emails.
Share content to social platforms directly from your SMART website or access our complementary images, content and templates to create your own posts.
Simplify your complex business decisions by leveraging your Analytics platform.
SMART takes away the pain of dealing with multiple providers and individual fees.
Five branded downloadable guides from your SMART website, delivered to your customer's inbox.
Marketing to your residential database.
Marketing to your SME clients and lead generation from your residential database.
Marketing to your active commercial customers with deals written in Flex.
Prices are correct at time of publishing and are subject to change
A smart marketing platform is a system that automates marketing for mortgage brokers, including emails, content, and client management.
It centralises campaigns, websites, content and client touchpoints to strengthen your overall mortgage broker marketing strategies.
Yes, it provides automated newsletters, milestone messages and alerts, making it a complete email marketing for mortgage brokers solution.
SMART delivers personalised, data-driven mortgage email marketing aligned to key customer milestones and market events.
AFG’s SMART Marketing Platform automates email campaigns, manages a branded website with lead capture forms, and uses AI-powered insights to identify at-risk clients and prospects. This ensures brokers can focus on converting leads while SMART nurtures relationships in the background.
The core SMART program costs $170.50 per month, which includes a branded website, automated email campaigns, AI-powered retention alerts, social media content, and analytics to track engagement and leads.
Brokers can add Business SMART or Commercial SMART for $60.50 per month each. These add-ons provide targeted campaigns for SME and commercial clients, newsletters, and lead generation features.
Yes. Brokers can easily upgrade to include Business or Commercial SMART add-ons, or downgrade if needed. Fees are prorated to ensure flexibility as your business grows.
Expert marketing without having to be a marketing expert.
