Your single stop for broker technology. We’ve combined the full suite of tools and technology that brokers need to succeed.
Your essential mortgage broker software for deal lodgement, customer management and product selection.
Drive more leads, referrals and repeat business with our multi-award winning AFG SMART program.
Gain an in-depth understanding of your business with expert reporting and dashboards.
Open the book on AFG and find out how we can partner with you to grow your business.
Discover everything you need to know in our eBook to take the leap and become a self-employed Mortgage Broker.
We’ll apply our experience from working with thousands of brokers to help you achieve your goals.
Access the training you need when you need it with hundreds of learning pathways, webinars and training events.
Masterclasses, conferences, development days, training opportunities, awards and dinners… our calendar is full.
We’ve got the right support to assist you in meeting your compliance obligations.
Offer your customers exclusive access to AFG Home Loans with product options from four lenders.
With over 80 lenders across residential, commercial and personal finance, we’ve got options for all your customer’s needs.
AFG turbocharges technology platform – setting a new standard in broker efficiency Australian Finance Group Ltd (AFG) has today unveiled
AFG marks an important milestone celebrating 30 years in business. AFG’s breakout into the market effectively led the mortgage broking
Learn how to get your start as a Mortgage Broker with expert guidance and tips.
Manage your efficiency, keep your business safe and push your growth to new heights.
Take your business from good to great by implementing processes that save time, save money and deliver better customer experiences.
Open the book on AFG and find out how we can partner with you to grow your business.
Dive into our downloadable ebooks for in-depth insights on the latest opportunities.
Immerse yourself in video content from industry experts and leading brokers.
Learn the strategies and tactics used by some of Australia’s top brokers.
Our collection of 20+ calculators are designed to help you plan your financial situation.
AFG’s SMART program is designed for brokers who want to see their business soar. It’s the marketing engine that propels your business forward by helping you attract customers and grow your business.
Expert marketing without having to be a marketing expert.
The cost-efficient and effective way to market your business
By centralising your marketing activities into one effective and efficient program, you remove the stress of dealing with multiple providers and individual fees. Free up your time to focus what matters most, helping your customers.
Stay connected with your customers. Consistent customer communications can drive business growth. On average, AFG SMART brokers receive 10% more commission each year*, as a result of having regular communications sent to their database.
*Data comparing all AFG brokers with and without SMART within brokerages of less than 10 brokers, at least 1 settlement in 12 months and have been an AFG broker for at least 12 months. Data comparison between January 2019 and January 2020. SMART results are indicative only and past performance does not indicate future performance.
Marketing that is always on, even when you are off
Connect with your customers in the moments that matter
With milestone touchpoints, like birthdays, Christmas, anniversaries and settlements, SMART keeps you connected in the moments that matter. The program alerts you of the customers that are at risk of leaving and helps you stay top of mind. Leads are also driven directly into your inbox with a lead capture form built into your SMART website.
A team of marketing specialists to deliver professional campaigns, website, and content. SMART delivers consistent branding across all your touch points and is backed by 24/7 website monitoring and compliance checks on marketing materials.
Expert marketing without having to be a marketing expert
Utilise your residential database to generate leads for business and commercial finance. As an easy add-on to your core SMART package, Business SMART and Commercial SMART positions you as the business finance expert to your residential customers with an SME interest.
I've been using SMART for 11 years. The program enables me to easily (and consistently) stay connected with clients and keep them updated on the market. Clients will often respond to one of the automated emails with a loan question, which converts to new business. Utilising the SMART program removes the task of newsletters, updates, and creating email lists from your monthly to-do list. It also means you can use the articles on your social media platforms which is great for extra content each quarter. I would recommend SMART to all brokers.
Blackfish Finance
AFG’s SMART program is designed for brokers who want to see their business soar. It’s the marketing engine that propels your business forward by helping you attract customers and grow your business.
Keep your website content fresh with year-round articles and updates that tap into latest news and market trends. With admin panel access, the flexibility to personalise your own SMART website is there if you need it.
SMART email campaigns are sent on your behalf, to your database, with your branding and contact details. With all replies sent directly into your inbox.
Quarterly newsletters and product and loan term emails build relationships, maintain your contact cycle and hunt for new business.
Retain customers at risk of leaving by leveraging data and insights with SMART Red Alert notifications and emails.
Share content to social platforms directly from your SMART website or access our complementary images, content and templates to create your own posts.
Simplify your complex business decisions by leveraging your Analytics platform.
SMART takes away the pain of dealing with multiple providers and individual fees.
Five branded downloadable guides from your SMART website, delivered to your customer's inbox.
Marketing to your residential database.
Marketing to your SME clients and lead generation from your residential database.
Marketing to your active commercial customers with deals written in Flex.
Prices are correct at time of publishing and are subject to change
Expert marketing without having to be a marketing expert.
Open the book on AFG and find out how we can partner with you to grow your business.
AFG turbocharges technology platform – setting a new standard in broker efficiency Australian Finance Group Ltd (AFG) has today unveiled
Learn why creating repeatable customer experiences could be your biggest revenue growth opportunity.
Find out how we’ve been helping Australians find a fairer deal for over 27 years.