Business finance is no longer solely the domain of banks or specialist brokers, the AFG Business platform has handed the keys to AFG brokers to get involved. We’ve seen over 1200 brokers seize this opportunity by gaining their AFG Business Accreditation.
We’ve been crunching the numbers, and over 27% of AFG brokers’ clients are self-employed, so they and may have a potential need for commercial finance. We’re here to help you start the conversation.
AFG Business SMART allows you to manage the needs of both your Residential and SME customers to provide targeted loan communications, prospect for new business and start the commercial conversation.
One-off introduction email
Introduction as a business finance broker to your existing database if already on SMART.
Business welcome campaign
Targeted to your SME customers needing business lending solutions.
Product specific ‘check-in’ campaigns
Invite to customers to review their products post settlement (more details below).
Insights business newsletter
Professionally written quarterly e-newsletter covering a range of business topics, included in your monthly fee.
Business settlement campaign
Thank you message on settlement (when lodged in the AFGB platform).
Biannual prospecting campaign
Reach out to your customers flagged as SME, letting them know you are a fully accredited business broker.
Five campaigns each year focusing on various business lending topics.
Additional page on your SMART website dedicated to business finance
Business product ‘check-in’ campaigns
Settlements via the AFG Business platform
The conversations and timelines for business lending are as varied as the product options available. Our product specific business campaigns keep you and your customers up-to-date throughout the key touch-points specific to the needs of your customers.
We’ve created individualised campaign pathways for our core set of business lending options so that your communications cycle is optimised. In summary, depending on the type of business finance the client has taken out, they will receive communications at different times and with different messages – all designed to keep you top of mind and choosing you when ready to review their finance.
Product campaigns included:
- Overdraft campaign
- Term Loans
- Asset Finance
- Unsecured Business
- Invoice Finance
- Line of Credit