Why it might be time to move away from the franchise model and go independent.
As a franchise broker with a few years under your belt, you might be asking if the model still works for you. Perhaps you’ve heard the common myths about going independent, like having to ‘do it all alone’ with no support but haven’t fully considered the view from the other side.
In this article, we explore some of the pain points particular to the franchise model and look at how independence could be your next move – because what previously served your goals as you found your feet could now be holding you back.
Rigid framework
In the franchise model, you’re limited by the technology and marketing mechanisms set by the brand. While this ‘plug and play’ structure likely suited your needs as a new-to-industry broker, it might begin to feel restrictive as your business matures. In the independent model, you can choose the combination of technology solutions that work for you and plan marketing campaigns that highlight your awesomeness, not the big-name brand above your name.
Fees on fees
The establishment/ongoing fees and commission arrangements of the franchise model ultimately mean you’re investing in someone else’s brand and business, not your own. As an independent broker, you’re free to put your money towards making your business better – whatever that looks like. With this newfound flexibility, you could also seize market opportunities as they arise, invest into the areas you want, or become the superstar specialist you always dreamed of.
One-size-fits-all support
By now, you’ve likely outgrown the standardised support offered by your franchise, and need something more, well, ‘you’. Contrary to what you might’ve heard, going out alone doesn’t have to mean long nights on the tools and frenzied days putting out fires. By partnering with an aggregator like AFG, you’ll get the tailored, flexible support you need to help accelerate your business, including industry-leading technology and an extensive choice in lenders and products. At AFG, we also facilitate networking for like-minded brokers with shared goals and challenges to raise one another up to bigger and better things. Instead of bending to fit a tried and tested formula, you’re in control.
Open the book on AFG
As your business finds its feet, you need the backing of an aggregator that offers tailored hands on support, industry-leading technology and access to a diverse lender and partner panel.
Brand over broker
No matter how exceptional you are as a franchisee, you’re always second fiddle to a big name brand. While going independent might seem like a scary venture into the unknown, think of it instead as the first step in creating a legacy that’s truly your own.
Operating independently, supported by an aggregator, you have uncapped earning potential and own your trail book and client list. Not only is this a powerful motivator to get you out of bed each morning, but it’s also a saleable asset when it comes time to plan for retirement.
By going independent, every client you win, campaign you run and dollar you invest goes towards building your brand in the market – not someone else’s. What could be more inspiring than that?
Pick an aggregator that has your back
Find out how a switch to AFG could take your business to the next level, on your terms.
