Before you rush off to print business cards or lease office space, you need to know what you enjoy about being a broker, what you don’t like and what value you can actually provide to your customers.
In our article, we have a look at the three different types of brokers (which are by no means a reflection of the entire industry!) below:
- The Salesperson
- The Technician
- The Caretaker
Consider the strengths and weaknesses of these avatars to help you better identify your own. If you already have a mentor, you could do this exercise with them to keep you honest and accountable.
The Salesperson
The strengths of this type are:
- A natural-born salesperson
- Brilliant at generating leads
- Charismatic
- A great talker
- Has a strong revenue
The weaknesses of this type are:
- They are disorganised
- Poor systems and processes
- They play it fast and loose on compliance
- Poor post-sales communication
- Their average profit
- Poor attention to detail
The Technician
The strengths of this type are:
- They are process driven
- They are organised
- Technically strong
- A sound revenue and profit
The weaknesses of this type are:
- Poor sales skills
- Poor marketing skills
- Introverted
- Unwilling to ask clients for referrals
- Trust and control issues (can be difficult to work with)
- Neutral communicator (can be difficult to read)
The Caretaker
The strengths of this type are:
- They are good listeners
- They love people
- People love them
- They enjoy regular communication
- Average revenue
The weaknesses of this type are:
- Inefficient
- Unproductive
- Difficulty giving bad news
- Overly friendly with clients
- Poor profit
So, you’ve read our article, now what?
Hopefully we’ve helped you to identify your own strengths and weaknesses to help you think about becoming a mortgage broker.
It is a career that offers opportunities for many different personality types, from natural-born marketers to process-driven technicians.
If you’re interested in getting a better understanding of what it would be like to run your own company day-to-day, then why not download our better broker’s guide to starting your own mortgage brokerage today!
