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AFG turbocharges technology platform – setting a new standard in broker efficiency 

Australian Finance Group Ltd (AFG) has today unveiled BrokerEngine Plus, a powerful new broker platform, developed exclusively for its network of more than 4,000 mortgage brokers.  

The platform offers a long list of features designed to improve the experience for brokers and their clients, boasting a reduction in loan processing time of up to 90 minutes per deal. 

Building on the award-winning BrokerEngine platform, BrokerEngine Plus introduces features including automated submission to ApplyOnline, eliminates redundant data entry and simplifies operations and team workflow.  

AFG’s Head of Sales and Distribution Them Lam and Chief Digital Officer Sam McCready today announced the launch of BrokerEngine Plus at AFG Next, the company’s flagship broker conference, on the Gold Coast. 

“We have re-looked at every part of the loan application and lodgement process with the view that every minute we save a broker directly translates into saving them money and to retain customers by delivering an improved experience.” Mr McCready said. 

Mr Lam said; “BrokerEngine Plus could save brokers thousands of hours each year on administration tasks, freeing them to focus on other higher value activities within their business.”

McCready, who led the 14-month development process involving more than 100 AFG employees, and managed the comprehensive pilot testing process with brokers, said by reducing duplicate entry and supporting compliance, BrokerEngine Plus empowered brokers to streamline processes and avoid errors.

“Automated communication tools and customisable workflows keep teams and clients informed of deal progress, save time and effort and reduce the need for manual client updates,” he said.

Nicole Cannon, owner of Pink Finance, shared her experience:  

“BrokerEngine Plus is a game-changer. It automates manual tasks, saves time, and reduces errors. Our clients love the consistent communication, which has made a real difference in their experience”. 

BrokerEngine Plus is built to scale with the broker and suits brokerages of all sizes. Key features include automated task prioritisation, customisable workflows, and direct communication tools, such as automated SMS and email updates. FinanceVault, a secure document portal, enhances communication with clients and facilitates and supports compliance at every step.

Part of AFG’s Suite360 offering, BrokerEngine Plus is available to all AFG brokers as part of AFG’s integrated technology suite which includes Analytics, Lenders, Learn, and Help, providing AFG brokers with a comprehensive solution and bundled technology offering.

Mr McCready said the launch of BrokerEngine Plus was just the beginning and AFG was committed to continuously enhancing the platform with a planned roadmap of new features.

“AFG’s mission with this platform is to help drive broker productivity and ensure an outstanding customer experience for brokers and their clients,” he said.

AFG’s new BrokerEngine Plus product for AFG brokers represents an extension of the existing market-leading BrokerEngine platform. AFG, which acquired the BrokerEngine business in 2021, is committed to delivering high quality systems to AFG brokers and those across the wider market. 

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