AFG’s SMART program is now eight years old, and on average members on the program have experienced exceptional results including increases in customer retention, and repeat business from existing customers as well as significant overall cumulative growth.
As the graph below illustrates, on average our brokers on SMART are now seeing well over double the cumulative portfolio growth of our brokers yet to join. Although the SMART campaigns, websites, analytics and materials perhaps represent just a few of the factors behind this impressive growth differential, there is no question SMART is helping the trend and we like to think we’re a key driver behind these great results our brokers are enjoying!
SMART emails are sent on your behalf, to your database, with your branding and contact details. Better yet, the emails come directly from you personally and all replies come straight to your inbox. The SMART marketing team manages the email campaigns and your SMART website on your behalf and you can easily access information on what your customers have received from you via FLEX.
SMART campaigns are built to ensure you touch base with your contacts and your clients at critical points throughout their relationship with you, from application and settlement and then on throughout the life of their loan. As new technologies emerge, industry trends shift and client behaviours evolve, so does SMART. SMART is constantly growing to ensure your portfolio and your business does too.
Your branded SMART Online website is updated regularly with new information and news updates as well as all the latest issues of Haven, the SMART lifestyle publication. These regular changes to the content not only keep the site interesting and relevant for your clients, they also help your google rankings when it comes to SEO as Google looks favourably upon sites that are regularly refreshed and added to.
From a web perspective it really is all done for you, freeing up your time to get on with what you do best – growing your business.
Being on SMART we manage and host your SMART Online website for you
Each month we send all your SMART communications for you to your customers
You have instant access to our business analysis reporting platform
Growing your business and your online presence with your very own SMART website
The SMART Online website provides you with your one stop shop web solution, with all bases covered. We don’t just build the site and leave it at that, we maintain your site, update your content and keep your online brand presence relevant and easy for your customers to find. And, it gets better. Each of the SMART campaigns link your customers back to your business site, providing your clients with a professional and engaging experience to complement the messaging in each of your emails.
The cost to build, maintain and host your SMART website is included in your SMART monthly fee, so you pay no extra for peace of mind when it comes to having a professional and effective online brand presence.
As a SMART member, you can sign up to AFG’s quarterly lifestyle newsletter for your customers and contacts. Haven is available as an email and is the only SMART campaign to have a print option as well, given its long shelf life and great use as a referral tool. You are able to individually select which contacts receive an email version and which receive a printed version in the post.
Haven is a high-quality newsletter designed to hold something of interest for every member of the household. The lead articles are finance related and are supplemented with other regular lifestyle focused sections. These include interior design tips and tricks, recipes, gardening tips, health and fitness articles, book reviews, competitions and new products for the home.
When SMART started 6 years ago the world was a different place, the mobile industry had just seen the first iPhone released and that would still be a few years away from landing in Australia. Since then how customers get information, read their emails and interact with businesses, friends and family have changed year after year.
We keep track of these stats and have been able to see that on average around 70% of users open and read SMART campaigns on their mobile device. To give your customers the best experience we have all our email templates as responsive design, meaning the design changes to the size of the device your customer is using.
It’s just like having your very own virtual Business Analyst on staff with Business Intelligence (BI) is an interactive reporting tool where you can access data on your deals lodged and settled, commission payments, portfolio growth, customer statistics, and all the key indicators which let you know about the health and growth of your business. It extracts and analyses all of the data from your FLEX Applications, Contacts and Commissions on a daily basis, updating every evening so you have the very latest data to hand.
With a host of pre-defined reports it will eliminate all of the guesswork, giving you the insight to help you make better and faster decisions. With clever reporting on your business patterns and customer statistics, you’re able to develop better forecasting and counteract any negative business trends before they impact your bottom line. This brand new Business Intelligence function is just like having your very own Business Analyst on your team.
The information you see in Business Intelligence will reflect your access to FLEX, so if you have Master Agent or Administrative access then you will be able to see the details across the company. If you have Loan Writer only access, you will only be able to see your own details and clients.
AFG also offers commercial brokers their own SMART marketing program, aimed at ensuring your commercial finance clients, referrers and customers keep your brand top-of-mind when it comes to their commercial property, equipment and leasing finance solutions.
The commercial SMART automated email campaigns include;
The commercial SMART marketing materials include;
SMART is less than the cost of a cup of coffee a day, it’s that simple.